ежедневная газета для профессионалов
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Today as more customers are looking at making purchases on-line and as this trend continues to grow we are seeing many customers who are pleased with their decision and some that are not. One of the larger on-line growth segments has been in the jewelry and gemstone market, with excellent opportunities to purchase items at heavy discounts when compared to regular retail stores.
I believe there is room for both and we are now seeing more traditional stores open their own web presence to promote the items in their stores, or from their on-line catalogues. This has resulted in a significant reduction in prices of items like diamonds where consumers have traditionally paid a full retail price.
The challenge for most consumers today is to make sure they are truly receiving what they paid for, as most consumers do not have the knowledge or equipment to be able test stones and gold, to make sure what is advertised is what is received.
Some of the on-line jewelry & gemstone websites have trained staff that are Graduate Gemologists and have reputations to protect, which in turn offers the consumer stronger protection. Suppliers also have a role to play in making sure that the sales channel is receiving their goods as advertised, sometimes reputable resellers purchase gemstones lots, and either do not have the time or take the time to check out what they are receiving is what they advertise. They in turn can inadvertently sell consumers Quartz for Topaz, or synthetic for natural gemstones etc.
So how do you as a consumer protect yourself when purchasing gemstones or jewelry on-line? Here are my Top 10 Tips
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Архив журнала "Ювелирные Известия" (2004-2005)
Администрация Президента РФ, Совет федерации РФ, Государственная Дума РФ, Гильдия Ювелиров, директора и менеджеры ювелирных компаний.