Last week Lev Leviev brought a special sparkle to New York when he sponsored the Museum of the City of New York`s "New York after Dark" event. The city`s social leaders, including Debbie Bancroft, Whitney Fairchild and many others, wore more than 700 carats of Leviev diamonds valued at some $6 million.

The festive event, which included cocktails, dinner and a raffle prize of a free lunch at Leviev`s new store, provided the diamantaire with the opportunity to showcase $16 million worth of his diamond jewelry prior to the opening of his New York flagship store later this month.