:
28 2013 .

$12 2012 $36 2015 , 4,5% , Morgan Stanley. "": 87% - .

Morgan Stanley, 2013 -. , , . , 48% .

2012 $12 , 1,9% $670 , -, . : , - 2003 2005 , 5%. , - , , , , - , " ", Morgan Stanley.

, . - , . Morgan Stanley , Avito (-), KupiVIP Lamoda ( , ), Biglion ( ), Oktogo.ru (- ), Game Insight ( ), Wikimart (-) AnywayAnyday ( ).

2015 $36 , 4,5% , 2020 $72 7% . - ( 53 2012 87 2015-) ( MasterCard, 2011 40% , 2010- 27%).

Morgan Stanley - Ozon, 2014 $1 ( 2012- 91% , $232 ). , - , Morgan Stanley. , "" 61% -, 40% ".". comScore 2012 , "." 14 , Ozon.ru 6,8 .

Morgan Stanley - , 2012-2015 "" 25%. "E-commerce , , , "" 2%. 1 . $50, , , 2015 7-10%", .

-, , , "". " 2012 - : "." - 23% 36%", . " , , ", .

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