:
11 2021 .

2020 . 2021 . - , -1000, - 27%. - 38%. 9,3 39,2 . 4220 .

Data Insight .

- 2020 . 2021 . 1% e-ommerce - 1% - - .

-1000 - 16 - , - . 40% 71% - . - , 57% - 21% .

Sunlight. Wildberries Sokolov Jewelry.

ӭ Sokolov Jewelry , - .

" Sokolov e-ommerce 30%. - Sokolov 2020 . . 1 ", - .

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Sokolov, 2021 . e-commerce 64% 46 . - 17% (270 .), .

"ѭ e-commerce - . - . 60% . 66% . 20% . , : , , ", - Sokolov Jewelry.

" 2020 . e-commerce . , , . , . -, e-commerce , . -, . 2020 . e-commerce 8% 13%, , , 17%", - .

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- "έ " , 2021 . , , -, .

" 20-25%, 2019 . -, . , ", - .

, , 200 ., .

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ӭ B&C , - 20% , , , .

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