:
12 2015 .

䭭 ୭ 񭭭⭭ 󭭭୭孭 뭭 孭𭭭 筭孭 孭. 򭭭孭, 50% 뭭 孭𭭭 ୭孭 䭭筭୭孭 ୭󭭭歭 ,  ⭭򭭭 ୭歭魭 孭孭 ⭭ 孭孭 孭譭 뭭. ꭭ ୭, ୭ ⭭򭭭 󭭭 ⭭ ୭歭 𭭭 󭭭 ,  뭭 񭭭⭭ 䭭  孭󭭭孭 孭 孭譭.

 , , , 󭭭󭭭 ꭭ 󭭭 𭭭 ୭譭 筭譭 孭歭 ,   , 筭 孭譭孭 񭭭󭭭 󭭭୭ 뭭 뭭 孭𭭭 筭孭. ୭୭譭 筭譭,  , 󭭭  孭쭭 򭭭.

񭭭孭୭, 孭 Bain & Co., 󭭭ﭭ魭 孭-孭譭 뭭 譭򭭭 86%  孭 筭 󭭭 孭𭭭 筭孭, 孭𭭭 2014  孭 $81 뭭. 𭭭 孭-󭭭୭ 뭭 򭭭򭭭 孭譭 , , , , 魭  ୭ 𭭭 ୭譭.

孭譭 孭孭 뭭 孭孭 ⭭򭭭 孭 뭭 . 2014   譭 42% 孭 孭  뭭 孭𭭭 筭孭, 񭭭 De Beers.  孭譭 ୭譭 譭譭 2009 , 㭭  񭭭 ⭭ 孭 孭쭭 $50 , 孭孭 - ୭孭  .

2009  譭 孭譭孭 𭭭󭭭 孭 ୭ 뭭୭,   뭭. 񭭭 De Beers, 孭  뭭 孭𭭭 筭孭 ୭ 䭭 5% 孭䭭 2009 2014 , , 孭 ୭ 뭭 ୭.

୭ 䭭 񭭭孭୭ ୭򭭭, 孭  뭭 孭𭭭 筭孭   򭭭 孭孭 筭孭 ୭ 뭭 孭 筭孭  ୭. 譭孭 孭孭 譭譭 뭭. ୭  譭譭  뭭 孭𭭭 筭孭  譭񭭭 ⭭.  䭭,  筭歭 魭孭  孭譭 .

譭󭭭 譭    񭭭, 뭭. 񭭭 񭭭孭୭ Diamond Shades, 譭򭭭, 孭 뭭 , ⭭⭭ 孭 5% 2006 , 2015  孭 15%.

ŭ 孭򭭭 ୭୭孭 , 譭㭭 . ୭ ୭孭 1,3 , ⭭ ୭譭 筭 孭  孭𭭭 ୭孭,  ୭᭭ 孭 ᭭ . 䭭 䭭 孭 򭭭 ୭୭ 󭭭𭭭 뭭. 񭭭򭭭 񭭭⭭ ୭୭ 魭 񭭭 筭 뭭   ୭ 孭.

, 󭭭 , ⭭魭 ୭譭 񭭭, ୭ 譭୭ ୭୭孭  孭 ⭭孭 譭񭭭 ⭭. ୭ ୭ 孭孭 孭  ୭뭭 򭭭譭 筭孭孭.

ό  孭 , 孭 孭孭 譭 譭譭, 譭򭭭  孭譭 , . 譭 孭 ୭ 󭭭୭ 筭 .

孭  , 孭 , 譭୭ $20 孭䭭. 譭 譭𭭭 $34 孭譭 . 魭 ୭孭 ⭭ 孭  12% ᭭孭 ୭孭 , 孭 , . 񭭭୭ 󭭭 ୭孭 歭 ୭, 孭 孭譭 ⭭ $100 孭 , 孭 , ⭭ $8 孭 孭䭭.

񭭭 𭭭୭  򭭭  䭭孭 񭭭 譭୭ ୭, 魭譭 뭭 孭𭭭 筭孭 ୭ 䭭 , 󭭭ﭭ ୭歭 .  뭭୭ ୭, 󭭭 孭 󭭭 뭭.

孭    ୭ 𭭭譭 筭孭孭 , 孭孭 䭭   󭭭ﭭ譭. 譭 ୭ ୭୭ 󭭭 󭭭୭ 孭 孭 쭭, ୭ 譭譭 孭 譭譭 ꭭孭 ⭭ 󭭭୭. 譭孭 ୭  孭 䭭 .

孭 ୭୭ 孭୭䭭譭 孭 뭭 孭𭭭 筭孭 ୭. 󭭭 䭭孭 𭭭 譭 . 䭭孭 񭭭 孭򭭭 ⭭  ୭. ୭䭭뭭 󭭭 뭭 󭭭 魭譭 孭譭孭.

𭭭 ୭孭 뭭 

 譭 孭 ୭孭 孭   ୭ 筭⭭ 孭󭭭歭 孭,  孭 孭孭  ୭ 筭, 孭ﭭ ୭򭭭 danshari. 孭 Bloomberg, 2009   孭䭭 뭭 10% ୭ ⭭ 孭 孭. 譭孭 孭 쭭 뭭 孭𭭭 筭孭 𭭭 ୭孭, 񭭭򭭭 󭭭୭ .

򭭭୭ 䭭孭 뭭, 

孭譭 2011  󭭭 ꭭ ୭孭 򭭭孭 ୭ , 뭭, 孭譭孭 , 譭 򭭭 魭 . 孭  ୭, ୭譭୭ 孭 孭 孭 , 㭭 孭譭  뭭, 孭譭孭 孭譭 譭 孭𭭭 筭孭 孭,  ୭򭭭  򭭭孭 孭-୭. ୭ 񭭭 󭭭ﭭ 󭭭ﭭ 孭 뭭,  , ୭ 孭 ⭭򭭭 󭭭ﭭ魭 孭譭 뭭 譭 孭 򭭭 筭孭, 񭭭 Diamond Shades.

ӭ ꭭譭 ୭歭 󭭭ﭭ 孭, 󭭭୭ 뭭, ୭୭ , 뭭 ୭򭭭 譭 孭 孭  筭 𭭭.

孭 󭭭 뭭

ŭ孭孭 孭  뭭 孭譭 ୭୭ ୭ 孭孭  . 歭 孭 󭭭 ⭭򭭭 ୭ ୭歭 ୭  뭭 孭𭭭 筭孭 ,  譭򭭭 ୭譭  譭  譭魭. 񭭭 򭭭, ꭭ ⭭򭭭  孭 ୭ 󭭭 ,  󭭭歭譭 䭭୭ 䭭孭 譭 䭭 孭.

 뭭 孭𭭭 筭孭 ୭୭  , ,  ୭譭, ୭ ୭孭 (𭭭 򭭭譭 譭𭭭孭), . 񭭭 󭭭 孭   孭譭 ,  孭譭୭譭 譭魭, De Beers, 㭭󭭭  孭 歭  񭭭.

, 򭭭 ό 뭭 , ୭ ᭭ ୭୭򭭭 孭 䭭 譭୭ ᭭ , ୭ 孭. 譭 䭭 ⭭򭭭 ୭ 뭭, 譭孭 뭭 ୭ ୭譭 譭୭ 뭭 魭 뭭 孭.  , 孭 䭭 譭୭ 䭭 孭 筭 ⭭ 孭𭭭 筭孭,  󭭭歭 뭭 ୭୭.

୭᭭ 孭 孭譭 򭭭 ,  譭򭭭 򭭭 孭 - , ⭭. ,  󭭭㭭 . - 񭭭 򭭭 孭 ୭ ୭᭭ . 񭭭⭭ 򭭭 ᭭ ,  孭 孭 .

୭ ୭譭 䭭孭 𭭭 ୭孭, ୭᭭ 孭 譭 ୭歭 ୭孭 譭魭 譭 뭭.

孭  뭭 孭𭭭 筭孭 魭  , ୭譭򭭭 ୭୭ 孭譭 ୭  23 . 2015   䭭 䭭 ୭譭 譭 ⭭孭 孭歭譭 ୭ -  .

󭭭 䭭 ୭୭, 򭭭 30  , ୭譭 孭  뭭 孭𭭭 筭孭 󭭭 , 孭୭, ꭭ 󭭭 ୭ . 譭 䭭 譭歭   󭭭 孭𭭭 筭孭. Euromonitor International 2012  譭孭 󭭭 , 譭孭⭭ 孭୭, 譭 22% 孭 䭭䭭 譭 孭 ୭୭୭. 䭭 孭 孭 孭譭 £1 900, ୭ , 孭 .

譭魭 뭭୭

ӭ 孭 𭭭 筭譭  譭 筭୭ 䭭 譭魭. 뭭歭 孭 歭 筭譭,  譭孭 𭭭譭 󭭭୭. 򭭭 ୭ 筭 歭 孭 孭 ୭୭୭, ᭭譭 譭孭 ୭ 孭 筭  孭 .

譭 ୭歭 ୭孭, 񭭭孭୭ ୭୭ 򭭭 筭孭魭 筭 𭭭⭭ 孭譭 . 孭 De Beers 뭭 񭭭 -孭歭孭 ୭୭ 󭭭ﭭ ୭ 孭, 󭭭譭୭ 򭭭 . 򭭭孭 ୭ ୭୭譭 ୭ 孭 񭭭 52% 2007  54% 2015 . 򭭭孭 孭  񭭭 ୭ ୭୭譭 ୭, 56% 2007  35% 2015 .

ӭ𭭭୭ 孭孭 ୭୭譭 󭭭譭   筭孭孭, 󭭭ﭭ ୭୭譭 񭭭୭ 񭭭୭ 󭭭୭ ᭭ 譭孭 ό 孭 , 孭 ୭孭 ᭭孭 񭭭 ୭୭譭 𭭭 򭭭 .

୭歭 筭歭 譭୭魭 , ୭譭, , 񭭭譭  󭭭譭୭ 񭭭⭭ 󭭭ﭭ 筭 𭭭⭭୭ 򭭭 . 譭୭ 譭 򭭭 ୭, 󭭭ﭭ 譭魭孭 ୭୭  孭 ୭୭譭, 譭孭୭  ୭. Chow Tai Fook ୭ ୭孭 孭 魭 ⭭򭭭 󭭭ﭭ魭 譭 譭魭 뭭 孭𭭭 筭孭, 孭譭쭭 񭭭 孭歭󭭭䭭 .

孭孭 ꭭ 孭 󭭭 ୭୭譭, ୭ 譭筭୭ 孭.  򭭭򭭭 󭭭୭孭 孭 , 񭭭󭭭  .

񭭭, ᭭  孭譭 譭 򭭭 筭孭򭭭, , 󭭭󭭭 魭, ୭򭭭  . 򭭭,  񭭭譭 ⭭ 筭孭孭, 뭭歭 뭭 ୭ ᭭ 󭭭୭, ୭ 孭󭭭歭.

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